#JULIUS MEINL USA FULL#

And in an instant, our business priorities changed. Then, in March 2020, the Covid outbreak changed the world we knew. Coming from a totally different culture, my focus for the first year was to know and connect with my team and distributors, understand the market, build the organization and set up the ambitions for the short and medium term. How did the unforeseen challenges presented by the pandemic affect your transition into your new role at Julius Meinl in North America? Specifically, how did you navigate the unique circumstances and adapt your strategies to ensure the continued success of Julius Meinl in the North American market? You have relocated to the USA shortly before the pandemic. The consumption occasions and channels are different, so I learned to approach them with tailored strategies, to be flexible and fast in an industry where the consumer wants to drink the coffee “now”, to look at the consumer and market trends, adapt fast and adjust with agility, to focus on where our core expertise is, on what we do best. I spent almost 5 years leading the commercial organization for Julius Meinl Romania and I am very proud of my team and our achievements, the most notable being that we doubled the turnover and built a solid foundation for future growth.

The brand’s presence and visibility in the retail channel (modern trade) also increased exponentially, Julius Meinl becoming one of the top preferences for the Romanian consumers in terms of premium coffee.

#JULIUS MEINL USA FULL#

I am very proud to say that with the support, passion, and full commitment of the sales and marketing team, we managed to build long-term strategic partnerships with a myriad of hotels and restaurants, which was a decisive step for the company’s expansion in Romania, turning Julius Meinl in one of the top coffee brands on the local market.

I took over this role in a critical moment for Julius Meinl – the company was not growing anymore, on the contrary, so I needed to act fast for the short term and build for the long term. I had very clear and specific goals from the very beginning: to define the sales strategy for the coming 5 years, to build a strong sales team, and become the market leader in the HoReCa channel. With these findings pointing to a special connection found in cafés, Julius Meinl has kicked off their ‘Say Hello’ campaign from the 1 of June 2021 to support cafés, hotels and restaurants as they begin to emerge post COVID.Ĭoffee drinks at participating outlets will receive a complimentary coffee voucher to gift to someone as an opening to “say hello” and share a moment.I joined Julius Meinl Romania in the fall of 2014 as a National Sales Director, managing both HoReCa and Retail channels. Of these findings, only 12 per cent of Londoners said they would be less likely to go and interact with a stranger.Īcross the survey, one in five said the most likely place they would start a new conversation, would be at a café. Londoners were found to be the most social with 48 per cent saying they were ‘more’ likely to say hello and 20 per cent saying they were ‘much more’ likely.

One in 10 said they were much more likely to say ‘hello’ to strangers as they felt a greater connection due to the global pandemic. Only 20 per cent said they were less likely to talk to strangers due to reasons such as lack of confidence, nervousness and fear of virus spreading. The survey reported that Londoners missed 6.3 million opportunities to meet someone new, while participants from Vienna missed 2.5 million opportunities and Milan 2.1 million moments.Īcross the study it was found that COVID-19 had impacted participant openness with 36 per cent reporting they were now ‘much more’ likely to say ‘hello’ to a stranger as oppose to pre-COVID. The survey, created alongside OnePoll, that was taken by 4000 adults across London in the United Kingdom, Vienna in Austria, Milan in Italy, and Bucharest in Romania.Īccording to Julius Meinl, 13 billion of these moments were missed between March 2020 and March 2021, with 81 per cent of survey takers reporting that having a conversation with a friend or stranger positively impacted their wellbeing. A study from Viennese coffee roaster Julius Meinl has found that more than two-thirds of survey takers missed the simple act of meeting in a café for a coffee and a chat.

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